Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so...
View ArticleMarissa Mayer Named Yahoo CEO
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts her new job as Chief Yahoo first thing Tuesday and...
View Article88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos
Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial...
View ArticleFacebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers?...
View ArticleGoogle Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines pay a license to display news headlines. Do they even...
View ArticleHow to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal...
A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make...
View ArticleThe Long-Term Greed-ification of the Web
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics...
View ArticleMark Zuckerberg: Mobile is the Future, Facebook Will Do Search
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock market debut. Zuckerberg also discussed search,...
View ArticleGoogle Wants You To Use Keyword Metatags... No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear...
View ArticleApple: Sorry About Our Maps, Use Google or Bing Maps Instead
Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went as far as to recommend users download rival services to their devices while...
View ArticleMarissa Mayer: Yahoo Will Focus More on Search, Core Products
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft...
View ArticlePutting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social...
View Article23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your...
View ArticleTwitter Tweaks Search Features in App Update
Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search...
View ArticleFor the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives...
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more...
View ArticleA Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics....
View Article3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act...
View ArticleBest Practices for Building Your 2013 Enterprise SEO Campaign
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and...
View ArticleSEW Weekly: LinkedIn Shares B2B Social Ads Tips
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice...
View ArticleForget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client or boss. Armed with these six reports, you can explain how high rankings alone aren't...
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